Read this Guardian news article on editorial changes at Condé Nast and answer the following questions:
1) Who was previously GQ editor for 22 years?
1) Who was previously GQ editor for 22 years?
Dylan Jones
2) What happened to the 'lads' mag' boom magazines such as Nuts, Maxim and Loaded?
2) What happened to the 'lads' mag' boom magazines such as Nuts, Maxim and Loaded?
many people including Dylan Jones said that it denigrated our culture and proceeded to stop.
3) What changes have been taking place at Condé Nast in recent years and why?
3) What changes have been taking place at Condé Nast in recent years and why?
As the business streamlines its operations, many editors are departing. The CEO claims that the goal is to create a stable of publications that remain "digital-first and globally local with everything we do."
Read this Press Gazette article on Conde Nast. Answer the following questions:
Read this Press Gazette article on Conde Nast. Answer the following questions:
1) What does the article suggest about Condé Nast's recent strategy?
As more viewers choose to viewing their content from more digital platforms, GQ will be able to profit from the 25% investment.
2) How does chief executive Roger Lynch describe Condé Nast and why?
Lynch claimed that Conde Nast was "no longer a magazine company" since fewer people were reading magazines in print and more were interacting with the company's website and other digital platforms via social media.
3) What does Adam Baidawi say about Condé Nast, GQ and culture?
That GQ are "shaping and reflecting culture" as audiences preferences have shifted to what they want to consume and GQ as supported this change.
Read this FIPP feature on Condé Nast diversifying into video and streaming content. Answer the following questions:
1) How is Condé Nast moving away from traditional print products?
To capitalise on the expansion of streaming as more people are consuming content, they have announced new series to be on their channel in 2021–2022.
2) What examples are provided of Condé Nast's video and streaming content?
they say that audiences can buy something to entertain themselves during a vogue shoot.
3) What does the end of the article suggest modern media audiences want?
that "audiences want personalised content" and "want to be participants, not just passive viewers."
1) What similarities do you notice between the website and the print edition of the magazine?
3) What does GQ's Instagram feed suggest about the GQ brand? Is this appealing to a similar audience to the print version of the magazine?
As this is what GQ is mostly known for and will have a fanbase with this interest, the GQ Instagram account gives a variety of apparel and fashion tips through pictures that appeals to both online and print audience.
4) In your opinion, is GQ's social media content designed to sell the print magazine or build a digital audience? Why?
5) Evaluate the success of the GQ brand online. Does it successfully communicate with its target audience? Will the digital platforms eventually replace the print magazine completely?
GQ website, video and social media content
Visit the GQ website, Instagram and YouTube channel. Note that some of these may be blocked in school. Once you have looked over GQ's online content, answer the following questions:
1) What similarities do you notice between the website and the print edition of the magazine?
Compared to the print version, the internet offers a far wider variety of categories and articles on these themes.
2) Analyse the top menu of the GQ website (e.g. Fashion / Grooming / Culture). What do the menu items suggest about GQ's audience?
2) Analyse the top menu of the GQ website (e.g. Fashion / Grooming / Culture). What do the menu items suggest about GQ's audience?
watches, fitness products,physical surgery and of course clothes
3) What does GQ's Instagram feed suggest about the GQ brand? Is this appealing to a similar audience to the print version of the magazine?
As this is what GQ is mostly known for and will have a fanbase with this interest, the GQ Instagram account gives a variety of apparel and fashion tips through pictures that appeals to both online and print audience.
4) In your opinion, is GQ's social media content designed to sell the print magazine or build a digital audience? Why?
The GQ social media content, in my opinion, is just a means of expanding a digital audience since it gives users more insight into what the magazine does and resembles a photography website more so than Instagram, which only features pictures of famous people wearing clothes.
5) Evaluate the success of the GQ brand online. Does it successfully communicate with its target audience? Will the digital platforms eventually replace the print magazine completely?
As it provides entertainment with topics the target demographic would find interesting—fashion, trends, high and low culture, and pop art—the GQ online brand effectively communicates with its audience. The majority of readers will eventually switch to online platforms since they are more convenient to access and more cost-effective for producers, making them more effective for them. Print magazines will eventually be replaced by digital platforms.
The impact of digital media on the print magazines industry
Read this Guardian feature on the struggled of the UK print magazine industry and answer the following questions:
1) What statistics are provided to demonstrate the decline in the print magazines industry between 2010 and 2017? What about the percentage decline from 2000?
4) What examples from the Guardian article are provided to demonstrate how magazines are finding new revenue streams?
Read this Guardian feature on the struggled of the UK print magazine industry and answer the following questions:
1) What statistics are provided to demonstrate the decline in the print magazines industry between 2010 and 2017? What about the percentage decline from 2000?
Sales of the top 100 actively purchased print titles in the UK fell by 42% from 23.8m to 13.9m between 2010 and 2017. Since the start of the internet era in 2000, the decline is 55% from 30.8m, according to the Audit Bureau of Circulations.
2) What percentage of ad revenue is taken by Google and Facebook?
2) What percentage of ad revenue is taken by Google and Facebook?
90%
3) What strategies can magazine publishers use to remain in business in the digital age?
3) What strategies can magazine publishers use to remain in business in the digital age?
In order to target a more specialised readership who would be interested in the issues covered in those magazines, magazines must have distinct genres. Additionally, search for marketers who would advertise goods that your readership could find appealing.
4) What examples from the Guardian article are provided to demonstrate how magazines are finding new revenue streams?
Time Inc in the US, which publishes People, Fortune and Sports Illustrated, has just been sold to rival Meredith for $1.8bn. Immediate Media, which publishes 60 titles including Radio Times and Top Gear, was sold to the German publisher Hubert Burda, owner of Your Home and HomeStyle, for £270m.
5) Now think of the work you've done on GQ. How is GQ diversifying beyond print?
GQ has been putting a lot more of their content online, posting on their YouTube account interesting content that enables the GQ audience to learn more about these celebrities, posting on their Instagram all the various fashion shoots, what the celebrities are wearing right now, and their personal fashion sense, and providing a variety of sections and advice on their website for their audience.
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