migrane

 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who we want to be, who we want to be seen as, and who we actually are are all influenced by how cultural values are represented, how role models are created, and how the media informs us about lifestyle and fashion choices.

2) List three brands you are happy to be associated with and explain how they reflect your sense of identity.

Microsoft, Snapchat and Spotify
Microsoft- i enjoy playing games on my xbox and use is as a form of escapism
Snapchat-I use this to communicate with friends which i feel is a big part of who i am
Spotify-simply put i just love music

3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

"Style over substance" is a phrase that is often used to criticize modern media for being more concerned with the way things look, sound or are presented, rather than the actual content or message being conveyed. It suggests that in an effort to grab attention, many media outlets prioritize aesthetics, sensationalism, and entertainment value over accuracy, depth, and substance. I feel as though this can lead to a shallow and misleading representation of reality, where the important issues and facts are overlooked, and people are not given the information they need to make informed decisions.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Baudrillard's theory of "media saturation" refers to the idea that in modern society, media and communication technologies have reached a point where they have completely saturated all aspects of life, blurring the distinction between reality and representation. According to Baudrillard, the proliferation of images and messages in the media creates a world of simulations, where reality is replaced by a hyperreal construct where people are no longer able to distinguish between the real and the artificial. This leads to a loss of meaning and a nihilistic condition in which people are unable to connect with the world in a genuine and authentic way. Baudrillard argues that in this state of media saturation, signs and symbols have become detached from their original referents and that people are left with only an endless stream of images and representations, creating a world where reality is continually substituted by its own representation.

5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I feel as though social media is a heavy reflection of who i am as it is for many people around my age. Overall, i feel as though social media is the biggest influence on most people especially those of my age demographic. this is because many teenagers have the thought that they need to be caught up with the trend and so they do this by looking at whats relevant on their social media platforms. Me personally, I feel as though social media has mostly affected me over time and that has grouped together to help reflect the person i am today.

6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
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I am against data mining as i feel it is something beyond an invasion of privacy as this is stealing and noting down our data with most of the victims not knowing that this is happening to them. for this to be used against them i feel

Task 2: Media Magazine cartoon

Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity.


Task 3: Representation & Identity: Factsheet blog task

Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. The Factsheet archive is available online here - you'll need your Greenford Google login to access. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:

1) What is collective identity? Write your own definition in as close to 50 words as possible.

Collective identity refers to the shared sense of belonging and common purpose that unites a group of people. It is the set of beliefs, values, norms, and practices that define who they are as a group and distinguish them from others. Collective identity can shape the behavior, attitudes, and perspectives of individuals within the group and shape their interactions with the larger society. Collective identity is formed through social processes such as shared experiences, cultural practices, and historical events.

2) Complete the task on the factsheet (page 1) - write a list of as many things as you can think of that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?

3) How does James May's Top Toys offer a nostalgic representation of Britain?

The show offers a nostalgic representation of Britain by showcasing classic British toys and the cultural values and traditions they reflect. For example, some of the toys featured in the show, such as Meccano, Dinky Toys, and Scalextric, have a strong association with British engineering and design, and highlight Britain's rich heritage in these areas.Additionally, the show's focus on classic toys from the past serves to evoke feelings of nostalgia for a simpler and more innocent time. By revisiting these beloved toys from our childhood, James May's Top Toys invites viewers to reflect on their own personal experiences and memories, and to connect with the cultural history of Britain in a meaningful way.

4) How has new technology changed collective identity?

New technology has had a profound impact on collective identity and has changed the way that people form and express their sense of belonging to groups likenew technology has made it easier for people to access information and to learn about different cultures and perspectives. This has made it possible for people to form a collective identity based on shared beliefs and values that are informed by a broader range of experiences and knowledge.

5) What phrase does David Gauntlett (2008) use to describe this new focus on identity? 

Make and connect agenda

6) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?

The group consists of fans of the movie "Shaun of the Dead," who share their interpretations, reactions, and discussions related to the film. Members of the group connect with one another over their shared love of the movie, and they often engage in deep discussions about the movie's themes, characters, and plot.

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