Industries ownership and control

 1) 

2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.

 I feel as though it is close to impossible prevent dominant media conglomerates as they dominate a wide portion of the nation and the government making changes to

Media Magazine reading and questions

Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.

1) Briefly describe the production, promotion and distribution process for media companies.

The demand of the audience is taken into account during the production process, so viewers are shown the media products they prefer.

The target market for a product is determined through the promotion process using advertising and marketing techniques.

In order to readily reach the audience and make the product accessible, the distribution process uses the most suitable distribution channel for the product.

2) What are the different funding models for media institutions?

Advertisement-For many public broadcasters, advertising is a viable method of independently sourcing additional funding and PSM have long recognised how this commercial method may aid in fulfilling their public service remit. Advertising may also contribute to other benefits, such as lowered licence fees for the public, as is the case with the BBC and advertising on its website for users outside the UK.

Government funding-In this arrangement, the government's overall public spending includes support for public media organisations that comes directly from the state. This concept may suggest a more direct connection between the government and media as opposed to a financing source that is particularly designated for that purpose (like the licence fee).

Alternative tax-The alternative tax is a special method of funding public media since it levies taxes on businesses rather than on the general populace. The tax is still imposed by the government. However, in contrast to other tax-based systems that affect the general populace by levies against households or earnings

3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 

Marvel-This is a company that focuses on the superhero genre and is a major company which has been built off their creation of comic books They often contain violence and brutality yet they somehow find a way to relate with the audience.

ITV - Depends on revenue from advertisements. They can captivate sizable audiences.

The longer you spend on TheMailOnline, the more money they make. They provide a lot of contentious headlines that entice people to "click through."

4) What examples are provided of the new business models media companies have had to adopt due to changes

In technology and distribution?Since the selling of music itself can no longer account for the majority of the music industry's income, additional revenue streams have been investigated. It makes an effort to repay its investment through merchandising, sponsorship, and live concert revenue, among other methods.To entice audiences to the movies, the film business has lavishly invested money in 3D technology.Some online publications now demand subscriptions from readers in order to access their material or offer premium content.to users of mobile apps who pay for it.

5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?

YouTube is owned by google meaning that they have control over multiple streaming services weather its for films, music or just youtube content in general

6) Do you agree with the view that traditional media institutions are struggling to survive?

not really because in this current day of age,the public has become very dependent on the media and have been said to be 'less productive' meaning  the majority of gen z spend their time on an electronic device in order to consume media and if all films were to be complete garbage, people would still watch it in order to fill their void that has now been built. this means that even if traditional media industries start to fall, they will never reach an end as the word 'traditional' infers that it is now classified a tradition and people wont be able to live without consuming it of some sort.

7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 

8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?